In reality, your audience doesn’t have to like your main character, but they need to care enough to stay and watch the film to the end.

Photo by Fernando Rodrigues on Unsplash

As writers, we all know that our audience (readers first, before the screenplay can be turned into a film) need to care for the main character. If they don’t… well, the script will be disappointing for them and, most likely, that will be a pass.

Remember that some people care for characters and others don’t. For example, I don’t care about characters in horror movies because I don’t watch those movies and cannot connect with the thrill of being terrified and the string of illogical decisions most of them make. …


Before you start creating content, take some time to set goals for it. Do you want more visitors, do you want more sign-ups etc.?

Photo by Adam Jang on Unsplash

A Short List of Useful Marketing Tips & Hacks (part 1)

1. Your marketing’s starting points:
What are your marketing objectives?
Are you trying to launch a new product?
Are you trying to enter a new country?
Are you trying to win over customers from a competitor?

2. Sample ideas for blogging (blogs and articles which are going to be a part of your content creation initiative to raise awareness of your brand and products amongst the audience and clients):
Write about yourself and your experience.

Tell your brands story.
Make a list of current industry leaders. …


Having time to develop your story is a blessing, especially when you are driven by inspiration and the urge to tell the story in the purest of its form.

Photo by Lukas Blazek on Unsplash

As long as you can stay connected to that need, don’t overanalyse your story; it might work to your disadvantage. Let the writing flow.

However, when you become stuck or get to the point when you know that something isn’t working and have difficulties identifying where the problem is, it’s time for you to check if all the screenplay’s dramatic elements work together in your story.

Follow the checklist of questions below to see if the dramatic elements are congruent:

  1. Who is your main character? Is your main character consistent in their actions? Is your main character interesting enough for…


Creating an impressive, memorable title is part of the screenwriting process.

Photo by Annie Spratt on Unsplash

The title is one of the most crucial elements of your screenplay.

There are entire books and blogs devoted to creating and coming up with mind-blowing titles. In our daily life, attractive and catchy titles increase the odds of us picking up a book, reading an article, or watching a video. Unfortunately, nowadays, people don’t have much time to browse through all the content coming their way, and we often base our decisions on what to watch or read on titles alone.

The same rule applies to films. …


I still can’t decide whether I would have approached the whole project differently or not.

Pawel Palcat on the set of “Anna & Modern Day Slavery”

FILM FESTIVALS AND FRUSTRATION THAT ARE IRREVOCABLY PART OF THIS PROCESS

As some of you probably know by now, film festivals are a costly part of the filmmaking business. I have submitted Anna to over 30 festivals and didn’t get accepted to even one.
Yes, it was depressing, frustrating and hard to take at times.

Some of the festivals were unprofessional enough not to even got back to me regarding the submission, which is disrespectful towards all the hardworking filmmakers and enjoying because filmmakers pay the submission fee so at least the “We regret…” email is in order.

My film is genuinely independent, festivals are supposed to be supportive when it…


Writing a screenplay takes a long time and many re-writes before the waiting game begins.

Photo by Dan Dimmock on Unsplash

Every screenwriter is hopeful that their story can be turned into a multi-million-dollar franchise. It has happened before, but this delightful miracle is as likely as winning a lottery or maybe even less; hmmm…?

However, if you are still certain and not discouraged in the slightest, the first thing you will need to do to sell your screenplay is to develop a pitch that will attract the contract and outcome you are dreaming of.

Developing a pitch is very much like developing an idea and story. …


Marketing and promotion are an integral part of the film business, and it doesn’t matter whether you are targeting a local or global audience.

MARKETING & PROMOTION

At first, I tried to keep everyone who was directly involved, or who contributed to my film, in the loop with emails, tweets and FB posts. But when life demands started crowding me, I needed to focus on my main priority. At that time it was delivering the final cut.

During the initial post-production phase, one of my producers, Heather Payer-Smith, offered to build a website for our film. Since we had no money to spare on that, Heather managed to do a fantastic job using Weebly. She was also responsible for creating our first trailer, which she made entirely…


“With the right positive intervention, a child’s entire world can be changed as they are helped on to the path of greatness. This is what Ringside is about”.

James Twyman is a UK based Producer, Writer and Director with a passion for creativity and one cool afro.

James was kind enough to agree to give me an interview so we could talk more about his new and exiting Amazon show.

Could you tell us a little bit more about yourself and your background?

Growing up with practically nothing, film was always an escape I could count on. I always loved watching films even from a young age. But it wasn’t until I saw Jurassic Park aged about 6 that the magic really hit me. That Christmas I received the making of Jurassic Park book. I poured through the pages looking at…


“A hook is a concept of the picture in a nutshell” — Alex Epstein.

Photo by Yannick Pulver on Unsplash

For a reader, filmmaker, producer or an agent to become interested in your screenplay, you need to find a “magical” way to grab their attention. In reality, no one will devote even five minutes of their time to your project if their interest hasn’t been tickled. And, the easiest and the fastest way to do so is with a mind-blowing, one of a kind, HOOK.

A hook is an integral part of your logline and your pitch to spark the interest of a reader or a listener. Your logline could be just one sentence long hook.

It’s not easy to…


Take a deep breath, close your eyes and imagine a world without greed, corruption and pollution. Take another deep breath and indulge in this visualization for a few moments.

Photo by Dan Burton on Unsplash

When you feel ready to move on, imagine a world where mindless consumption isn’t rewarded with likes, hearts, thumbs, or spikes in sales. Can you see that? How does it make you feel?

Mindless consumption is like indulgence in the most horrifying session of eating crisps, chocolate bars, cookies, white bread with sugar on top and drinking five different sodas simultaneously. Most of us wouldn’t be able to last long, conducting such a revolting experiment. But when it comes to buying what we don’t need or spending money we don’t have, the majority don’t see such a toxic lifestyle problematic.

M. Olchawska

Award-Winning Filmmaker | Sustainability & FI Writer | Screenwriter | Content Producer & Creator | magdaolchawska.com ecotopiauniverse.com | schoolruns.eu

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store